Personalize Your Brand for the Customers You Want

Personalize Your Brand for the Customers You Want

Every brand has a relationship with its customers. Great brands make those relationships last. The key to fostering long-lasting relationships with your customers is through a deeper understanding of their motivations to buy from you and engage with your brand....
The Categories of Logos

The Categories of Logos

Why Talk About the Categories of Logos? I love to design logos. As a graphic designer, nothing is more satisfying than learning so much about a client’s business that you’re able to create a trademark that represents it clearly. And when a client is...
Why You Need an EPS Logo for Your Business

Why You Need an EPS Logo for Your Business

As a business owner, you likely aren’t doing your own graphic design work. Instead, you’ve probably hired someone you trust to create the digital assets you require to make your business look good. No doubt you’re considering a logo too. However,...

What Does Your Logo Say About You? INSIGHT TWO

Why You Need the Right Logo for Your Business Creating the right logo for your business is a creative exercise that requires research, patience and a deep understanding of your brand message. Knowing what you wish to convey in your logo is the first step. You can then...
What Does Your Logo Say About You? INSIGHT ONE

What Does Your Logo Say About You? INSIGHT ONE

In business, our actions must be deliberate and well thought out. Whether to create awareness, make money, foster relationships or simply reward customers, every effort requires some thought before execution. In addition, actions a business makes are also open to...