Five Steps to Establish Your Brand Online

Five Steps to Establish Your Brand Online

No brand is complete without a decent online presence. If you want to be easily found by your customers and prospective customers, you’ll need to establish your brand online. But where should you start? Paying an expert to help with your online presence is one...
Personalize Your Brand for the Customers You Want

Personalize Your Brand for the Customers You Want

Every brand has a relationship with its customers. Great brands make those relationships last. The key to fostering long-lasting relationships with your customers is through a deeper understanding of their motivations to buy from you and engage with your brand....
The Categories of Logos

The Categories of Logos

Why Talk About the Categories of Logos? I love to design logos. As a graphic designer, nothing is more satisfying than learning so much about a client’s business that you’re able to create a trademark that represents it clearly. And when a client is...
10 Reasons You Need a Brand Strategy

10 Reasons You Need a Brand Strategy

So you’ve started a business. You have an idea that works, investment capital and a small customer base. You also know you’ll have to get the word out to acquire more regular customers. However, before you start marketing your business, you need to...
Why You Need an EPS Logo for Your Business

Why You Need an EPS Logo for Your Business

As a business owner, you likely aren’t doing your own graphic design work. Instead, you’ve probably hired someone you trust to create the digital assets you require to make your business look good. No doubt you’re considering a logo too. However,...