The Categories of Logos

The Categories of Logos

Why Talk About the Categories of Logos? I love to design logos. As a graphic designer, nothing is more satisfying than learning so much about a client’s business that you’re able to create a trademark that represents it clearly. And when a client is...
The Importance of Using Design for GOOD

The Importance of Using Design for GOOD

The value of graphic design should never be up for debate. It surrounds us and is a valuable part of communicating in a modern world. I guarantee that if you looked around your office, you would see many subtle, hidden ways in which graphic design has permeated your...
Add Value to Your Logo Design Process by Creating Options

Add Value to Your Logo Design Process by Creating Options

There are a few schools of thought when it comes to providing logo options to a client as a part of the design process. Some people would argue that providing options makes the design process confusing and leaves your client doubting your expertise–after all,...